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As I was giving a boardroom presentation in the tech Mecca of downtown San Francisco, I kept noticing an ambiguous expression at the other end of the table on the face of the host CEO (let’s call him Bob). There was a spark of enthusiasm...

How do you measure move quality? If you asked this question to 100 people, you would get 100 different answers. Compared to measuring price, measuring quality is hard. It’s difficult for people in our industry to agree on what defines quality and what metrics lead...